The Retail division’s portfolio features a compendium of prominent retail brands in Qatar. Having established a phenomenal retail presence in the region, Darwish Retail manages 18,082 square metres of retail space in Qatar featuring over 300 distinctive brands across an array of categories including Cosmetics & Fragrances, Fashion, Watches and Jewellery, and Technology.
The division’s portfolio comprises of brands that share similar ideologies of innovative lifestyle concepts, superior quality and customer service. Through comprehensive market knowledge and experience, Darwish Retail focuses on the development of its portfolio by understanding its customers – more than what they require, what they highly regard. Managed by an experienced and results-driven team responsible for strategic marketing campaigns, Darwish Retail has garnered a stellar reputation in the region’s buoyant retail industry.
Fifty One East has emerged as Doha’s leading department store by transforming the retail experience for Qatar’s residents. Regarded as an emporium of luxury, Fifty One East features sought-after products for those who appreciate exceptional and enduring quality. The multitude of compelling brands include impressive labels that span cosmetics and fragrances, fashion accessories, watches and jewellery, designer fashion, and premium technology. Brands include couture houses such as Brioni, Kiton, Lanvin, CHANEL, Carolina Herrera, Oscar de La Renta and Monique Lhuillier, major cosmetics and fragrances brands like CHANEL, Givenchy, Amouage, Elizabeth Arden, Lancôme and more. Legendary watch and jewellery brands include Rolex, Boucheron, CHANEL Watches and Fine Jewellery, TUDOR, Pandora, Parker and Waterman. The flagship store’s contemporary interiors cover an elaborate space of more than 13,500 square meters and include luxurious VIP ladies’ and men’s lounges with exclusive Boucheron and Rolex boutiques. The only Music Square in Doha is within Fifty One East, featuring an outstanding selection of instruments and the Yamaha School where musicians can hone their skills.
Fifty One East’s attention to detail, warm hospitality, and flawless after-sales services has given it a competitive edge for decades. Its reputation is defined by a strong customer loyalty through the generations of Qataris and new customers who continue to indulge in the store’s unique offerings.
Fifty One East
Al Maha Center | Lagoona Mall
Customer Care: +974 44361111
To ensure that the people of Qatar continue to have the best brand options, the Retail division also handles several exemplary mono brand boutiques such as Rolex, CHANEL, BOUCHERON, Bridal Lounge, Hadaya, House of Linen, Pandora, Fifty One East Shoes and Handbags.